Customers are your company’s strategic investments. The process of acquiring and keeping strategic accounts, called ‘customer equity management’, is vital to your company’s profitability and competitive advantage.
Англо-русский экономический словарь.
Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also … Wikipedia
Customer Lifetime Ansatz — Customer Lifetime Value (CLV) ist allgemein der Deckungsbeitrag, den ein Kunde während seines gesamten „Kundenlebens“ realisiert, diskontiert auf den heutigen Tag. Es ist eine Kennzahl aus der Betriebswirtschaft. Neben historischen Umsätzen wird… … Deutsch Wikipedia
Customer Lifetime Value — (CLV) ist allgemein der Deckungsbeitrag, den ein Kunde während seines gesamten „Kundenlebens“ realisiert, diskontiert auf den heutigen Tag. Es ist eine Kennzahl aus der Betriebswirtschaft. Neben historischen Umsätzen wird auch der zukünftig… … Deutsch Wikipedia
Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References … Wikipedia
Kellogg School of Management — Coordinates: 42°03′02″N 87°40′30″W / 42.05045°N 87.67507°W / 42.05045; 87.67507 … Wikipedia
Equity Insurance Group — Infobox Company company company name = Equity Insurance Group company type = LTD foundation = 1946 location = Brentwood, Essex, England key people = Neil Utley, CEO industry = Commercial Insurance homepage for on line transactional system = [http … Wikipedia
Management accounting — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Enterprise relationship management — Articleissues advert = October 2007 refimprove = October 2007 cleanup=October 2007 context=October 2007 expert=Business and EconomicsEnterprise relationship management or ERM is a business method in relationship management beyond customer… … Wikipedia
Design management — is the business side of design. Design managers need to speak the language of the business and the language of design … Wikipedia
Yale School of Management — The Yale School of Management (also known as Yale SOM) is the graduate business school of Yale University and is located on Hillhouse Avenue in New Haven, Connecticut, United States. The School offers M.B.A. and Ph.D. degree programs. As of… … Wikipedia
